Insights
Notes from building software.
Written for the people who have to decide whether to build something, what it will cost, and who should do it. No thought leadership, no predictions — just what we have learned shipping and running production systems.
Seven signs your business has outgrown its spreadsheets
Spreadsheets do not fail loudly. They just quietly start costing more than the system that should have replaced them.
2 July 2026 · 6 min readAIWhere AI actually earns its place in a business system
The useful question is not what AI can do. It is which specific decisions in your business are worth handing to something that is usually right.
11 June 2026 · 8 min readProductNine questions to answer before you build anything
The projects that go badly are rarely badly engineered. They are usually badly decided, months before an engineer is involved.
14 May 2026 · 6 min readEngineeringWhen software still works but can no longer be changed
Legacy is not about age. It is the point at which the cost of changing a system exceeds the value of the change.
9 April 2026 · 7 min readWorking through one of these problems right now? We are happy to talk it through before anyone discusses a project.
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